It’s no secret that search engine optimization (SEO) is critical for self-published writers looking to draw in more readers. After all, as writer Hugh Howey has said, “The biggest challenge self-publishing faces is obscurity.”
Fortunately, there are a few things you can do to optimize your work and improve your ranking in search results. In this article, we’ll discuss six of the most important tips for optimizing your self-published work.
1. Create a Unique Domain Name with a Great URL
Domain names are an essential component of SEO. They are the foundation of your URL structure and, as such, are the most important factor in your search rankings. Your domain name should be set up for search engine optimization so that readers can find you easily.
Make sure that your URL has the following:
- A descriptive title.
- An interesting keyword.
- A unique domain name.
- A memorable URL (no more than 30 characters).
Your domain name should be as unique as possible to improve your search rankings. If your domain name is already taken, however, consider a keyword-based domain name. This will allow your content to be indexed as your site grows and will make it easier for readers to find your site.
2. Get Rid of Unnecessary Characters
A few extra characters here and there won’t hurt (unless it messes up your URL), but there are a few things that can hurt your SEO. To avoid them, try to eliminate all unnecessary characters from your URL and title.
3. Use Keywords in Headings and Paragraphs
Keywords help readers find your content and improve your rankings.
Make sure you include your keywords in the headings and paragraphs of your content. You want to write in a way that is easy to read and digest. You’ll want to make sure that your keywords are present in the text, but avoid stuffing them in the text.
4. Use Proper Page Headings
Page headings are crucial for SEO. They let search engines know what your content is about without having to read through the entire text.
The most common page headings are H1, H2, H3, H5, and H6.
The H1 tag is the most important. It should be used for the title of your content. Make sure you choose keywords with your H1 tag.
Your H2 tag should be used for the most important information on your page. It should be a secondary title.
5. Create Unique Meta Descriptions
Meta descriptions are usually 150 characters long and appear in search results on the search engine results page (SERP).
It’s a good idea to include a short description of your content in the H1 tag. Make sure that you use keywords in your meta description. You don’t want to tell readers that you wrote a book when they are searching for something else.
6. Include Targeted Social Media Links
Many self-published writers don’t include targeted social media links on their sites. This is a mistake. Your social media presence can be an important part of your SEO.
Include social media links on your site, in your bio, and on your blog. Make sure that your social media buttons are visible and easy to click.
These are just six of the most important SEO tips for the self-published writer. Use these to improve your SEO and draw in new readers.
Matts Digital Service 